In January 2023, The Athlete’s Foot made waves as the first Australian retailer to take a bold leap into the world of online gaming on the global platform, Roblox. They created Fitopia – a world designed to inspire kids to achieve the seemingly impossible. Styleprint had the incredible opportunity to bring Fitopia to life through an engaging activation at Westfield.
In collaboration with The Athlete’s Foot, our mission was to create an immersive experience where shoppers could step into the captivating world of Fitopia right in the heart of their shopping journey at Westfield. This not only allowed them to experience the game on iPads but also presented an excellent opportunity to showcase The Athlete’s Foot's products to a broader audience.
A glimpse of the experience designed and produced by Styleprint:
Grand archways at both entrances for a captivating welcome.
Eye-catching floor decals that set the stage for adventure.
Life-sized character cut-outs, inviting interaction and social sharing.
iPad stands featuring the Fitopia game for hands-on exploration.
Styleprint create world-class display campaigns and activations specialising in multi-outlet retail. We understand the pulse of retail, pair this with our creative, production and technology capabilities our offering is unmatched in Australia. We can bring any creative vision to life effectively - let's chat about your requirements today, email us now.