Typo x Barbie - Crafting the Perfect Sustainable Storefront Experience
This case study highlights a collaborative project between Styleprint and Typo, aiming to design and deliver a front-of-store experience for the Barbie x Typo range. The primary objective was to create a visually appealing and immersive merchandising space while ensuring sustainability and reusability. The result was a temporary display archway and merchandising area that not only captured the attention of shoppers but also provided a flexible solution for future campaigns.
Styleprint were entrusted with the task of elevating Typo’s storefront with a walk-through store-within-a-store experience, showcasing the Typo x Barbie range. The main challenges were to create an enticing display that stopped shoppers in their tracks and incorporated sustainable, reusable elements. The archway design had to allow for future campaign adaptations, thereby maximizing cost-effectiveness and minimizing waste. Furthermore, it needed to flawlessly combine the vibrancy of Typo's and Barbie's colour palettes to create a cohesive and engaging atmosphere.
Design and Implementation
Temporary Display Archway: The centrepiece of the project was a sturdy and flexible archway structure. It allowed easy customization by changing the exterior skins or panels. This feature allowed Typo to adapt the archway for future campaigns, such as Christmas gift wrapping stations or other themed promotions.
Sustainable and Reusable Solution: The archway design emphasized sustainability by incorporating environmentally friendly materials and construction methods. This ensured that the structure could be reused for numerous campaigns, reducing the environmental impact and overall cost.
Captivating Merchandising Space: Inside the archway, shelves were strategically positioned to hold the Barbie x Typo merchandise. The display was thoughtfully arranged to create an attractive and eye-catching shopping experience, encouraging shoppers to explore the products further.
Showcasing Hero Pieces: Special attention was given to highlight key merchandise, such as mannequins featuring Barbie x Typo hero pieces. These focal points aimed to draw customers' attention and elevate the store's overall ambiance.
Custom Barbie Doll Box: As a promotional giveaway, a custom-designed box reminiscent of a Barbie Doll Box was created to house an exclusive Barbie Jacket. The box's design complemented the brand's identity and enhanced the product's perceived value.
Collaborating Colour Palette: The colour palette used in the display was a harmonious blend of both Typo's and Barbie's branding colours. This ensured brand consistency and created an immersive experience that resonated with customers.
Results and Impact
The collaborative project between Styleprint and Typo was a resounding success, yielding several positive outcomes:
Increased Footfall and Dwell Time: The visually stunning archway and immersive experience successfully captured the attention of shoppers, leading to increased footfall into the store. The engaging setup also encouraged longer dwell times as customers explored the merchandise.
Sustainable Approach: The reusable archway design by Styleprint and the use of eco-friendly materials aligned with all brands' commitment to sustainability.
Versatility for Future Campaigns: The interchangeable headers and collapsible design provided Typo with a flexible solution for adapting the archway to different themes and campaigns, enabling them to stay relevant throughout the year.
Strengthened Brand Cohesion: The combined colour palette of Typo and Barbie created a visually cohesive and impactful display that reinforced both brands' identities.
Styleprint's collaboration with Typo resulted in the creation of an unforgettable and sustainable front-of-store experience that exemplified their expertise in industrial design and project execution. The temporary display archway and merchandising space captivated shoppers and reinforced both brands' identities, while showcasing Styleprint's commitment to creativity and sustainable practices. This successful project stands as a testament to Styleprint's ability to transform ideas into reality, delivering captivating experiences that leave a lasting impression on shoppers.
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