Huggies - Touch and Feel Aisle Fin
Bringing innovation to the baby aisle, Styleprint designed and produced Australia’s first touch-and-feel aisle fin in the category, setting a new benchmark for shopper engagement.
Shoppers were invited to run their hands across a cloud-shaped cut-out holding a real product sample, experiencing the softness of Huggies Pure & Sensitive nappies right where purchase decisions are made.
Behind the scenes, our team combined creative design with practical know-how — from engineering the tactile element to ensuring durability and compliance across the Woolworths store network. The result was a seamless execution that shows how powerful in-store theatre can be.
This activation is another example of how Styleprint turns shopper marketing ideas into experiences that capture attention and drive conversion.
Styleprint creates world-class display campaigns and activations specialising in multi-outlet retail. We understand the pulse of retail and pair this with our creative, production, and technology capabilities, our offering is unmatched in Australia. We can bring any creative vision to life effectively. Let's discuss your requirements today. Email us now.